About Us

Yountville Live is produced by the team behind the widely celebrated Live in the Vineyard sweepstakes events promoted on radio stations across America. They are now offering the same sort of luxury experience once only available to the lucky few who would win their way in, to you and others who live and love the good life. Centered around the annual Taste of Yountville festival, Yountville Live takes the weekend experience to another level.

“I’ve been to many live music events in my lifetime, but “Live in the Vineyard” stands out as an unforgettable one. If you happen to love music, wine and food as much as I do, there’s hardly a better event to be embraced by all three in ways that are relaxing and transcendent.”

— Robert Parker, Wine Journal

Live in the Vineyard


To create intimate, up-close-and-personal experiences where guests share once in a lifetime memories, discover their new favorite artists and make valuable, long lasting relationships with each other, us and our amazing partners.What sets LITV Entertainment Group apart from other experiential event producers is over 20 years of music industry experience, offering unparalleled access to famous musicians and emerging talent built upon relationships that are much deeper than a simple business transaction.


With over 20 years of experience in the music industry come venerated relationships with over 100 major record label, booking agencies, and artist managers that provide LITV Entertainment Group with premium access to artists.


LITV Entertainment Group has created some of the finest music, food and wine events in the country providing access to some of the most sought after celebrity, award-winning, and globally recognized chefs.


Over eight years of building proprietary events in Napa Valley, we have developed close relationships with over 200 wineries eager to participate in future events.


In 2008, Bobbii Hach Jacobs partnered with Claire Parr, to create Live In The Vineyard, which has become one of the country’s most successful “private” music, food and wine festivals in Napa, CA. Live In the Vineyard is featured on over 250 radio station and TV outlets, with partnerships with Clear Channel, CBS, Cumulus Broadcasting, Ryan Seacrest, and multiple concert specials yearly on Sirius/XM Satellite Radio. The festival has featured over 300 A-list artists, vintners and chefs since it was created.

In 2010, Southwest Airlines dedicated a co-branded, decaled Boeing 737 to their flying fleet with the “Live In The Vineyard” logo on the airplane, and started the highly-successful “Live at 35” concerts in the air.  To date, LITV has co-produced 18 main events, over 40 in–flight concerts, and countless national music and food events for Southwest, Microsoft, Aloft, Anheuser-Busch, Sutter Home and more.

In 2015, Yountville Live was created, a public festival with a culinary focus and the added components of wine and music that also incorporates the highly celebrated Taste of Yountville.

Now the sole owner of both Live In The Vineyard and co-owner of Yountville Live,  Bobbii is taking the business to the next level with the creation of LITV Entertainment Group, which will serve as an overhead consulting company for multi-million dollar brands to help them create and build intimate once in a lifetime events.